Mobile Marketing , while it may not be the fit for every business, is becoming increasingly effective for small business owners to target not only a younger customer base, but the fast growing number of 30 and 40 somethings as well.
The Better Business Bureau is recommending owners of small business look deeper into the potential of marketing with geo-location apps like Facebook, Foursquare and Yelp
The technological advances of Smart Phones enabling more and more functionality has created a new way for businesses to reach their customers with instant marketing campaigns.
A recent survey by Jiwire reports that better than 50% of consumers would be receptive to location specific advertising and an additional 39% would be interested in location based Mobile Coupons
In order to launch an effective on-line mobile campaign it is essential to have an understanding of basic SMS. (Short Messaging Services)
Websites that resolve correctly to a Smart Phone or Mobile dedicated Web site are imperative to managing a successful Mobile Marketing strategy.
Businesses from all corners of the earth, including Western Massachusetts, are beginning to realize the huge potential of instant marketing through texting.
Now is the time to embrace this technology to reap the rewards or be left in the dust by competing businesses.