Instant Marketing with Text Messaging
If you’ve been involved in Internet Marketing in the last ten years, then you know that traffic is king. Even if you have the finest product in your industry, if nobody ever sees or hears about it, it might as well be the worst. You may have also heard the term “the money is in the list”. That term still rings true, but the lists and the ways they should be managed have all changed. Since the inception of the Dot Com Era, consumers have been inundated with massive amounts of marketing and advertising. As a result they have become callous almost to the point of indifference, subconsciously filtering it all out. This consumer indifference creates whole new set of challenges when trying to reach a target audience.
Enter Mobile Marketing
One might attribute the power of Mobile Marketing to lie within it’s newness. The welcome change that comes with a fresh approach to consumer affairs. Mobile Marketing is the one tool that consistently reaches it’s target audience relatively unencumbered by the staleness of campaign drones. In fact,an estimated 97% of text messages are actually being read. Not only that but they are being read with 15 minutes of being sent. Globally businesses are experiencing huge success with the incredible power of instant marketing through a mobile platform. Record breaking sales are happening right now as more and more businesses are turning to this powerful new advertising medium.
Did You Know?
* There are upwards of 5 billion Mobile phone users in the world… and growing
- Almost every cell phone in circulation can receive text messages
- There are 5 times more mobile users than those using the internet.
- 50% of internet connections are now coming from Smart Phones
- Apple recently sold over 2 million new iPhones
- Android is activating over 160,000 new smart phones every day
- The majority of people keep their phones within 3 feet of them at all times
“A recent study showed that most people would rather be without their wallets than their cell phones”.
Text messaging is fast becoming the largest growing market segment and the most used service on mobile phones. Since Mobile Marketing is a permission based platform there is a much higher consumer confidence. A targeted buyer who has opted into a promotional campaign is far more likely to buy that particular product and service. This marketing media instantly reaches people where they are! Mobile Marketing through text messages enables businesses to send updates, announcements and invitations to segmented groups within their customer base.
This is the beginning of a new marketing era. The majority of businesses are yet to implement a mobile marketing strategy, partly because it is uncharted waters but mostly due to the simple fact that they just haven’t heard about it yet. However it is just a matter of time until they discover the benefits which include:
* Lucrative lead generation
* Continuous “at will” marketing
* Instant updates, coupons, announcements and promotions
* Easy consumer analytic s for a targeted data base
* Powerful company branding capabilities
* Pinpoint location marketing
and so much more…
The golden rule of opt-in permission based marketing is simple… Provide value. Time and time again it has been proven that those who give the most, get the most. Providing value to customers is the best way to ensure buyer loyalty. There has never been a time when it was so easy to achieve this. With the push of a few buttons, it is now possible to reach entire groups as easy as it is to a single customer. It is absolutely possible to use Mobile Marketing as a stand alone campaign but Integration of Text Message Marketing into existing on-line and off-line endeavors is more powerful still. Converting existing customers into text club members is as easy as implementing an interactive email and social media campaigns with some signage and a little face to face interaction. The ability to build a massive list of targeted subscribers is changing the direction businesses are focusing their marketing efforts forever.